International SEO
Your business is growing and expanding its reach across the globe. Part of your globalization and localization efforts should include International SEO so that you can continue to reach new customers in new markets. JCT Growth has the experience and the ability to help you target your ideal customers in their language anywhere in the world.
International SEO Strategy
Research
Understanding your target market is the first step. Translating your existing keyword strategy to new markets isn’t as simple as using Google translate. Words and phrases have different meanings and the ways in which your customers search in each market may be different.
Architecture
There are three ways to implement your site for international SEO and they’re not created equally. You can use top level domains (ccTLDs), sub-domains, and sub-folders. The least favorable is sub-domains. ccTLDs and sub-folders are preferred. When choosing, it’s important to consider what works best for your business as well as what is working or not working for your competitors in each region.
Platform Setup
Not all platforms are created equally. Platforms like WordPress, Drupal, Craft, AEM, and Contentful have connectors that allow you to easily connect with translators to get localized content. In addition, a multilingual ready platform will easily enable you to leverage best practices such as hreflang tags, sitemaps and geo targeting.
Tracking
You can’t measure what you don’t track. We setup location specific keyword tracking against your competitors so that you can easily benchmark your performance and market penetration.
Localization
With all the SEO pieces in place, it’s time to ensure that your content is localized. This includes images, currency, charts, and anything else that may not make sense to users in other countries. We’ve worked with great teams in the past to help streamline this process and can point you in the right direction.
Welcome to JCT Growth, where we specialize in providing tailored SEO services for real estate professionals. In today’s competitive real estate market, a strong online presence is a must. Our SEO strategies are designed to enhance your visibility, connect with buyers and sellers, and ultimately help your real estate business succeed in the digital realm.
Discovery
We want to understand as much about your business as possible. During this phase we’ll have a conversation about what your business needs + its strengths and weaknesses.
Competitive Analysis
Defeating your competitors in the digital space, requires insight. We take a deep dive into the search landscape to understand who the major players are and where we think you can achieve growth in the short-term and how to win in the long-run.
Strategy
We’ll create a comprehensive plan that’s suited to your unique needs. This often involves research into your brand, and how your customers search for you and your services. While we deploy many of the same tactics across each campaign, our services aren’t cookie-cutter and are tailored to your exact needs.
Implementing
Once we’ve delved deep into your company’s inner workings, we’ll push forward with creating content, monitoring your GMB, and correcting any issues with your site that may impede your optimal ranking.
Reporting
You can’t measure what you don’t track. We ensure that your analytics are properly tracking goals across your website so that we can provide clear results on SEO activities and create alerts if something on your site isn’t working to its potential.
Training
You can’t measure what you don’t track. We ensure that your analytics are properly tracking goals across your website so that we can provide clear results on SEO activities and create alerts if something on your site isn’t working to its potential.