Generative Engine Optimization (GEO)
Capture Demand Where Search Is Moving
A Strategy for Every Engine
Meet your customers where they’re actually searching – across traditional search engines and AI-powered platforms like ChatGPT, Perplexity, Claude, and Gemini.
As LLMs capture more search volume every month, GEO ensures your business stays visible across the entire ecosystem. We help you answer prospects’ questions directly, wherever they’re asking them.
The Search Landscape Is Evolving. Is Your Strategy Keeping Up?
Over the past year, the way people search has transformed — fast.
If your brand isn’t visible inside AI-generated responses, you’re missing a growing segments of high-intent searches.
What is GEO?
Generative Engine Optimization: The Evolution of Search Visibility
GEO (Generative Engine Optimization) is a holistic strategy designed to ensure your brand appears in AI-generated answers across Google, ChatGPT, Claude, Perplexity, and more while strengthening your SEO foundation.
Why GEO Matters Now
- Captures demand across both traditional and AI-powered search platforms
- Aligns your content with how people actually search today
- Positions your brand as an authoritative source LLMs trust and cite
- Future-proofs your visibility as generative engines reshape how customers find brands, products, and service providers
Core Principle:
Answer questions directly, where they’re being asked, using content structured for both humans, search engine crawlers, and AI models.
Our GEO Approach
A Comprehensive Strategy Built on Data and Results
What We Do:
- Analyze Google Search Console and LLM data
- Identify high-opportunity long-tail queries and rank by priority and impact
- Map queries to corresponding landing pages and targeted LLM prompts
- Update the strategy monthly based on performance and new opportunities
Why It Works:
Data-driven prioritization prevents wasted effort and ensures we optimize for queries that actually impact revenue.
What We Do:
- Monitor GEO performance through AI visibility tools
- Track targeted prompts across LLMs
- Deliver monthly visibility reports
- Provide insights based on real AI search behavior patterns
Why It Works:
Real visibility requires real measurement. We make sure we see everything so we can optimize for it and show our impact.
What We Do:
- Build a structured roadmap blending SEO and AI-driven opportunities
- Create new content targeting conversational, high-intent queries
- Enhance existing content for both traditional and AI search engines
- Add targeted FAQs to strengthen topical authority
Why It Works:
A strategic production plan ensures your content moves the needle, not just fills the page.
What We Do:
- Develop content structured for conversational search patterns
- Answer questions directly using natural, human phrasing
- Optimize for snippets, AI overviews, and generative responses
- Integrate E-E-A-T principles throughout each asset
Why It Works:
LLMs reward authoritative, clear, answer-ready content. We build every piece to satisfy this preference.
What We Do:
- Target sites frequently cited by LLMs
- Strengthen domain trust with stratgic link acquisition
- Develop PR campaigns that support both SEO and GEO
- Deliver guidance for external links optimized for AI citation
Why It Works:
Strong authority signals increase your chances of being referenced (and repeated) by AI platforms.
From Strategy to Results
Our Proven Process
- Phase 1: Discover & Foundation (1-2 Weeks)
- Phase 2: Planning & Roadmap (3-4 Weeks)
With the foundation set during discovery, we develop a content roadmap, build a backlink dataset, and set up tracking.
- Phase 3: Implementation & Optimization (Ongoing)
The JCT Growth team moves rapidly into content production and publication. We kick off monthly progress reporting, begin link acquisition, and refine the strategy as we go.
Visibility Across the Entire Search Ecosystem
What Success Looks Like
- Your brand appears in AI-generated responses
- Sustainable organic growth across Google and LLMs
- Increased visibility for long-tail, high-intent searches
- Stronger topical authority & trust signals
- Future-proofed digital presence as search evolves
Key Metrics Tracked
- AI search visibility score
- Prompt ranking improvements
- Traditional SEO performance
- Content engagement analytics
- Authority signal development
Why Now?
The shift toward AI-powered search is accelerating. Early adopters are already building the authority signals that LLMs rely on to generate answers. As platforms like ChatGPT, Perplexity, and Gemini capture more search volume each month, brands that act now secure a measurable advantage. They establish topical depth, trust, and visibility before competitors try to catch up.
Because authority compounds over time, partnering with a specialized team of experts and investing in a GEO strategy early ensures your business becomes a go-to source in generative responses. Think of it as setting yourself up for success now rather than fighting an uphill battle later.
Ready to Own the Lanscape?
Don’t let competitors own the AI search conversions in your market. Capture demand across the web and customer journey with GEO.
Reach out to start building and actioning your GEO strategy today.
FAQ's
GEO extends optimization beyond Google and Bing to platforms like ChatGPT and Perplexity. SEO ranks your webpages—GEO ensures your brand appears in AI-generated answers.
Not at all! GEO actually enhances SEO by strengthening authority, intent alignment, and content clarity across all channels.
Initial visibility often appears in 60-90 days. This compounds over 6-12 months. The key to fast returns is fast implementation.
While all industries can benefit from improved visibility on diverse platforms, franchises, B2B businesses, professional services, local businesses, legal, healthcare, home services, and eCommerce do especially well. Basically any industry where prospects are researching before buying can benefit from GEO.
Personally, we prefer to use Peec.ai to track GEO performance, but if you're already using something else, like Profound, our team is experienced and ready to step in and lead the strategy. We use these tools to monitor prompt visibility across multiple LLMs and report results monthly.
They probably will. It's kind of what they do. No matter what, though, the goal of search algorithms is to get users the best possible answer in the least amount of time. That's why the long-term fundamentals we focus on (authority, clarity, topical depth, quality, user intent) always remain valuable, no matter how the algorithm changes.
