Website Redesign & SEO Migration
Redesign without losing the visibility you already earned.
Redesign + Migration Strategy
A new website should not create a traffic problem
We identify the pages, URLs, rankings, backlinks, forms, tracking events, and conversion paths the new site cannot afford to lose.
We help plan redirects, page preservation, technical QA, tracking continuity, launch checks, and post-launch monitoring before the site goes live.
Where Redesigns Go Sideways
The problems usually appear after the new site is live
Important pages can move, merge, or disappear without a redirect plan that preserves rankings, backlinks, and user paths.
Older copy may look dated, but it can still support rankings, long-tail traffic, trust, and conversion decisions.
New layouts may accidentally reduce heading structure, copy depth, internal links, schema, page speed, or crawlability.
Forms, calls, key events, thank-you pages, booking tools, pixels, and dashboards often fail when templates or platforms change.
Search engines may receive conflicting crawl, canonical, redirect, sitemap, noindex, or duplicate content signals after launch.
Ranking drops, 404s, redirect issues, missing events, and conversion problems can linger if nobody is monitoring the right signals.
What We Protect
Keep what works while the site gets better
A redirect and URL plan that protects rankings, backlinks, internal links, paid landing pages, and user paths.
Preservation of pages, copy, headings, FAQs, schema, titles, and content depth that already help the site earn visibility.
Continuity for GA4, GTM, call tracking, forms, booking tools, thank-you pages, pixels, and key event reporting.
Pre-launch checks and post-launch monitoring for 404s, redirects, indexing, rankings, crawl issues, forms, and conversions.
Ready to redesign without losing what already works?
A site rebuild should make growth easier, not create a recovery project. We help bring SEO, content preservation, redirects, tracking, and launch QA into the process before launch week.
What We Evaluate
What the current site already earns: We review pages, rankings, traffic, backlinks, conversions, internal links, and content value before deciding what can change.
What is changing: We map URL changes, page consolidation, templates, metadata, content edits, forms, tracking, and technical requirements.
What needs protection: We plan redirects, page preservation, tracking continuity, QA, launch checks, and post-launch monitoring around the highest-risk areas.
If a redesign is coming, SEO should be involved before the new site goes live. JCT Growth helps protect organic visibility, content value, conversion paths, and measurement continuity through the migration. This work often connects with organic visibility, SEO strategy, and tracking cleanup.
